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Case Study “F”

Promotion Tied to an Event


Product: Chevy Equinox

Market: New England

Media: TV, Radio, Newspaper

The Event: Mother’s Day Weekend

Target: Mom’s 25-49

The “Carrot”: $25.00 Spa Finder Pre-Paid Cards

Over Mother’s Day Weekend New England Chevy Dealers held a Test Drive Sales Event that targeted Moms

They were providing mani / pedi’s for Moms that came in to look at the Equinox, crossover vehicle

They were also offering a SpaFinder pre-paid gift certificate to all Mom’s that took an Equinox Test Drive.



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