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Case Study “E”

Guerilla Marketing Promotion

Taking it to the streets

Product: Entire Chevy Vehicle Lineup

Market: Mid California

Target: All potential vehicle buyers

Media: Radio, and Wrapped Chevy Vehicles driving throughout Mid-California

Many of the wrapped vehicles are privately owned

The “Carrot”: For wrapping their vehicles we created proprietary pre-paid cards for an area car wash and specific filling station. Each person with a wrapped vehicle received a free tank of gas and a free car wash for each week their vehicle remained in the promotion

The promotion was augmented by the distribution of Promotional Products by the drivers of the wrapped vehicles from the dealership

Over the past 2 years we have used items like:

Hats, Stress balls. Frisbees, Koozies, Water Bottles, Tee Shirts, Mugs, pens, key chains, 31 different items to date

And distributed them locally at:

Soccer Fields

Church Festivals

Little League Parks

Flea Markets and Swap Meets

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