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Case Study "A": Gift With Purchase Promotion

Gift With Purchase Promotion


Products: Chevy Trucks

Client: 9 Regional Dealership Groups Across the Country

Target Audience: Young Males

Media: Direct Mail

Using lists of Ford, Dodge and Toyota Truck Owners

Call to Action: Purchase a Truck During Chevy Truck Month

Thousands of Trucks Sold

RESULTS:


We used other closed loop retail cards, for home improvement centers and department stores, in other areas of the country and although they did very well, they were not as successful a draw as the Foot Locker Gift Card

We also used Visa Reward cards in some areas across the country, they also did extremely well as the “Draw”

Reason for Success

Right Target with the Right Carrot in the Right Amount at the Right Time


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